Book A Call
how to start a food truck business food truck foundations

Work with Maggie 


Get Expert Guidance & Online Training to Build Your Food Truck Business

Learn at your own pace and get the support you need to turn your food truck dream into reality. 

I want to learn from Maggie

A smarter way to start your food truck business

Forget Googling your way through outdated advice.

When I started my food truck business back in 2016, I didn’t have expert guidance or a clear framework to follow. I learned through costly mistakes, trial and error and lots of hard lessons along the way.

That’s why I created Food Truck Foundations, to help aspiring food truck owners avoid the same pitfalls, save valuable time and money, and build a successful business with confidence from the start.

Through the Food Truck Foundations Coaching Framework, we’ll design a clear, step-by-step roadmap to launch your food truck successfully— and avoid the common pitfalls.

How It Works

What does Food Truck Coaching look like?

  It’s simple, streamlined, and designed for action—no fluff, no guesswork, no hoops to jump through. Just a clear, step-by-step plan, so you can stop overthinking and start building your dream food truck business with confidence.

Step 1

Book Your
Call

We’ll hop on a call to chat about where you’re at, what your goals are, and what roadblocks might be getting in your way. No pressure — just a real conversation about your next steps and how I can help.

Step 2

Personalised
Roadmap

Based on where you’re starting from, I’ll help you map out a clear, personalised action plan using my Food Truck Foundations Framework—so you know exactly what to focus on and what to ignore (goodbye overwhelm!).

Step 3

Ongoing
Guidance

We’ll work together to tackle every step of launching and growing your business. You’ll get access to me for advice, accountability, and pep talks —because you don’t have to figure this out alone!

Let’s Get Started!

DESIGNED FOR YOU IN MIND

Learn at your own pace with my online program and ongoing support.

Packed with practical resources and expert guidance to help you every step of the way — so you can build your food truck business confidently and on your terms.

 Key Topics Included in the Online Learning:

1

Getting Started With Your Food Truck

The Essentials You Need to Launch

  • How to set up your food truck business from day one
  • Navigating permits, licenses, and local regulations (without the headaches!)
  • Funding your dream and managing your finances like a pro

2

Menu & Customer Experience

Make People Love Your Food

  • Crafting a menu that sells (and makes mouths water!)
  • Pricing strategies to make sure you’re profitable from the start
  • Creating an unforgettable customer experience that keeps people coming back

3

Events & Stakeholders

Getting Booked and Making Every Event a Win

  • Choosing the right events for your business
  • Building strong relationships with event organisers (so you get invited back!)
  • Maximising every event for visibility and profit

4

Living the Food Truck Life & Building Community

Building a Business You Actually Love

  • Balancing work and personal life (yes, it’s possible!)
  • Connecting with other food truck owners for support and inspiration
  • Personal growth and continuous learning to stay ahead in the game

5

Marketing & Branding Your Business

Attracting Customers & Growing

  • Creating a strong brand identity that stands out in a crowded market
  • Social media strategies that actually work (even if you hate marketing)
  • Marketing tactics to attract loyal customers and grow your fan base

6

Operations & Logistics

Running Your Food Truck Like a Well-Oiled (& Yummy) Machine

  • Streamlining your daily operations so you’re not running on fumes
  • Managing inventory and supplies without overbuying or running out
  • Keeping everything food safe and hygienic (and up to code!)
Say no more, I need this!
Meet Your Mentor

Award Winning Food Truck Owner, Maggie

how to start a food truck business with Maggie
📍 Auckland, NZ
❤️ Teaching Clients Worldwide

I’m Maggie, your Food Truck business coach. Since 2017, I’ve been fully immersed in Auckland’s vibrant food truck scene.


My food truck journey started back in 2016 when I launched my own truck, RAWE. Since then, I’ve had the absolute privilege of working alongside hundreds of talented food truck owners and organizing hundreds of street food events and festivals across New Zealand.

In 2024, I was named one of New Zealand’s Top 50 Most Inspiring Women in Food and Drink for my work co-founding The Food Truck Collective, where we’ve helped grow and champion the industry by giving food trucks a platform to truly shine. I also launched The Food Truck Podcast, where I sit down with experienced food truck operators from Auckland to chat about their journey, how they got started and the lessons they've learned along the way.

As Seen In
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how to start a food truck business with award winning food truck coach as seen in
how to start a food truck business with award winning food truck coach as seen in
how to start a food truck business with award winning food truck coach as seen in
how to start a food truck business with award winning food truck coach as seen in
I'm ready to learn
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Through it all, I’ve learned so much—

About starting and running a food truck business AND avoiding costly mistakes that so many new food truck owners make.


From business planning, licensing, and operations to marketing, event management, and community building, I’ve been in the trenches and want to pass on everything I’ve learned (including what I wish I knew when I started!).

That’s why I now coach aspiring food truck owners like you through the Food Truck Foundations Framework. I want to give you the proven, step-by-step roadmap I wish I’d had when I first got into the business. 

It’s my mission to get you everything you need to launch & grow a successful food truck business

without the painful, costly guesswork!


If you’re ready to turn your food truck dream into reality, I’m here to help you make it happen with honest advice, actionable strategies, and a whole lot of encouragement along the way.

Learn from Maggie
how to start a food truck business with Maggie

Contact Maggie Gray

Use the form below to get in touch:

how to start a food truck business food truck foundations with Maggie
FAQ
What your fellow foodies ask before getting started:
This Is What I Need, Let's Do This!

Have another question? Send me a message using the form on this page.

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