Work with MaggieÂ
Get Expert Guidance & Online Training to Build Your Food Truck Business
Learn at your own pace and get the support you need to turn your food truck dream into reality.Â
I want to learn from MaggieA smarter way to start your food truck business
Forget Googling your way through outdated advice.
When I started my food truck business back in 2016, I didnât have expert guidance or a clear framework to follow. I learned through costly mistakes, trial and error and lots of hard lessons along the way.
Thatâs why I created Food Truck Foundations, to help aspiring food truck owners avoid the same pitfalls, save valuable time and money, and build a successful business with confidence from the start.
Through the Food Truck Foundations Coaching Framework, weâll design a clear, step-by-step roadmap to launch your food truck successfullyâ and avoid the common pitfalls.
How It Works
What does Food Truck Coaching look like?
  Itâs simple, streamlined, and designed for actionâno fluff, no guesswork, no hoops to jump through. Just a clear, step-by-step plan, so you can stop overthinking and start building your dream food truck business with confidence.
Step 1
Book Your
Call
Weâll hop on a call to chat about where youâre at, what your goals are, and what roadblocks might be getting in your way. No pressure â just a real conversation about your next steps and how I can help.
Step 2
Personalised
Roadmap
Based on where youâre starting from, Iâll help you map out a clear, personalised action plan using my Food Truck Foundations Frameworkâso you know exactly what to focus on and what to ignore (goodbye overwhelm!).
Step 3
Ongoing
Guidance
Weâll work together to tackle every step of launching and growing your business. Youâll get access to me for advice, accountability, and pep talks âbecause you donât have to figure this out alone!
DESIGNED FOR YOU IN MIND
Learn at your own pace with my online program and ongoing support.
Packed with practical resources and expert guidance to help you every step of the way â so you can build your food truck business confidently and on your terms.

 Key Topics Included in the Online Learning:
1
Getting Started With Your Food Truck
The Essentials You Need to Launch
- How to set up your food truck business from day one
- Navigating permits, licenses, and local regulations (without the headaches!)
- Funding your dream and managing your finances like a pro
2
Menu & Customer Experience
Make People Love Your Food
- Crafting a menu that sells (and makes mouths water!)
- Pricing strategies to make sure youâre profitable from the start
- Creating an unforgettable customer experience that keeps people coming back
3
Events & Stakeholders
Getting Booked and Making Every Event a Win
- Choosing the right events for your business
- Building strong relationships with event organisers (so you get invited back!)
- Maximising every event for visibility and profit
4
Living the Food Truck Life & Building Community
Building a Business You Actually Love
- Balancing work and personal life (yes, itâs possible!)
- Connecting with other food truck owners for support and inspiration
- Personal growth and continuous learning to stay ahead in the game
5
Marketing & Branding Your Business
Attracting Customers & Growing
- Creating a strong brand identity that stands out in a crowded market
- Social media strategies that actually work (even if you hate marketing)
- Marketing tactics to attract loyal customers and grow your fan base
6
Operations & Logistics
Running Your Food Truck Like a Well-Oiled (& Yummy) Machine
- Streamlining your daily operations so youâre not running on fumes
- Managing inventory and supplies without overbuying or running out
- Keeping everything food safe and hygienic (and up to code!)
Meet Your Mentor
Award Winning Food Truck Owner, Maggie

đ Auckland, NZ
â¤ď¸ Teaching Clients Worldwide
Iâm Maggie, your Food Truck business coach. Since 2017, Iâve been fully immersed in Aucklandâs vibrant food truck scene.
My food truck journey started back in 2016 when I launched my own truck, RAWE. Since then, Iâve had the absolute privilege of working alongside hundreds of talented food truck owners and organizing hundreds of street food events and festivals across New Zealand.
In 2024, I was named one of New Zealandâs Top 50 Most Inspiring Women in Food and Drink for my work co-founding The Food Truck Collective, where weâve helped grow and champion the industry by giving food trucks a platform to truly shine. I also launched The Food Truck Podcast, where I sit down with experienced food truck operators from Auckland to chat about their journey, how they got started and the lessons they've learned along the way.
Through it all, Iâve learned so muchâ
About starting and running a food truck business AND avoiding costly mistakes that so many new food truck owners make.
From business planning, licensing, and operations to marketing, event management, and community building, Iâve been in the trenches and want to pass on everything Iâve learned (including what I wish I knew when I started!).
Thatâs why I now coach aspiring food truck owners like you through the Food Truck Foundations Framework. I want to give you the proven, step-by-step roadmap I wish Iâd had when I first got into the business.Â
Itâs my mission to get you everything you need to launch &Â grow a successful food truck business
without the painful, costly guesswork!
If youâre ready to turn your food truck dream into reality, Iâm here to help you make it happen with honest advice, actionable strategies, and a whole lot of encouragement along the way.

Contact Maggie Gray
Use the form below to get in touch:
FAQ
What your fellow foodies ask before getting started:
How Much Does a Food Truck Cost?
How Much Does It Cost To Start a Food Truck?
How Much Does It Cost To Run a Food Truck Monthly?
How To Start a Food Truck With No Money?
How Much Does It Cost To Have a Food Truck at an Event?
What Licenses Are Needed To Start a Food Truck?
How Much Does a Food Truck Owner Make?
What Skills Do I Need To Start A Food Truck
Have another question? Send me a message using the form on this page.
 how much it will cost??
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