Hey Foodies
While it’s winter here in NZ, I’ve been deep in planning mode and I’m excited to share that Season 2 of The Food Truck Podcast is going global! 🎙️
This season, I’ll be chatting with food truck legends from around the globe - diving into what it’s really like to run a truck in different countries. We’ll explore the wins, the challenges, and all the things no one tells you before you get started. Plus, I’ve got a few special insider episodes planned with industry pros who work alongside food trucks every day, sharing exactly what makes a truck stand out to them.
👉 Got a question or topic you’d love me to explore?
Hit reply and let me know - this season is for you.
👉 Havent had a chance to listen yet?
Check out The Food Truck Podcast on all major podcast platforms. Start from the beginning with Luke from Catch ya Cookout
Episode 1 - The Food Truck Podcast
❄️ What to work on this winter (even if you don’t have a truck yet)
Winter is the perfect time to start laying the groundwork for your food truck dream.
Here are a few things you can do now:
✅ Map out your idea – What’s your concept? Cuisine? Signature item?
✅ Do market research – Visit local markets or events, and chat to truck owners
✅ Start a rough budget – How much could it cost to get going?
✅ Explore the red tape – Start learning about permits, locations, and council rules
✅ Test your menu – Host tastings for friends, ask for feedback
✅ Build your brand story – What makes you you? Why this idea?
Even if you’re only working on it an hour a week — that’s progress.
đź’¬ Need help turning ideas into action?
Sometimes the hardest part is knowing where to begin — and that’s where I come in.
If you're feeling overwhelmed or stuck, I can help you:
➡ Get clarity on your concept
➡ Prioritise what needs doing now vs. later
➡ Create a plan that fits your life, time, and budget
➡ Stay accountable, one step at a time
Sound good?
✅ You can now join Food Truck Foundations for just $99/month over 9 months — or pay upfront and receive a free bonus 1:1 coaching session with me to kickstart your plan!
âś… Includes monthly check-ins + full access to my course + private community + biz cheerleader!
🎯 Done is better than perfect.
👉 Book a free discovery call with me
https://calendly.com/maggiegraycoaching/chat-food-trucks-with-maggie
🔗 What I’m into this week:
Reading: Buy Back Your Time by Dan Martell – helpful even before you launch, especially if you’re juggling a full plate.
Listening: Diary of a CEO – This week’s episode on starting messy and staying consistent is 🔥
Watching: Inside the Mind of a Master Procrastinator – Tim Urban’s TED Talk is a brilliant 14-minute dive into how (and why) we procrastinate. Funny, relatable, and very timely if you’re stuck in “I’ll start next week” mode.
Thanks for being part of this community, and remember, your dream doesn’t need to be perfect before you start taking action.
You’ve got this.
Your biggest cheerleader,
Maggie
p.s. Sneak peak from one of my conversations last month, Ben and David from The New York Food Truck Association, a fantastic conversation about Food Truck life in NYC! Can't wait to share it with you!
