From the Big Apple 🍎 to Your Big Dreams
Hey Foodies,
So... I did a thing.
Over the past year, I’ve quietly been building something I wish I had when I first started out.. an online course to help foodies like you get your food truck dream on the road.
And recently, while exploring the incredible street food scene in New York City and sitting down with the legends at NYFTA (New York Food Truck Association), I was reminded just how much support matters when you're starting out.
So I’ve made some changes…
If you’ve been feeling stuck, overwhelmed, or not sure where to begin — I hear you.
That’s why I’ve packaged up not just my Food Truck 101 Online Course, but monthly coaching calls, templates, a private Facebook group, and ongoing accountability into a 9-month coaching framework.
The Food Truck Foundations Coaching Framework has been designed to help you move forward with confidence, capability, and clarity.
"Maggie really understands the Food Truck Business, has lots of contacts and pulls from years of experience! All of this contributes to the knowledge she can pass onto others." Sam, Food Truck Foundations Student
It’s everything I wish I had when I launched my smoothie truck back in 2016 and I’d love to be that support for you now.
👉 Curious if it’s a good fit? Book a free 30-min discovery call here
👉 Or just reply with “I’m in” and I’ll send you the payment options.
💳 $99/month for 9 months
💥 Or save 10% and pay $799 upfront
Still have questions? Hit respond and let's chat : )
🗽 What NYC Taught Me About Food Trucks
After spending over a week exploring the Big Apple, my biggest takeaway? Just how many food trucks and carts are parked up right in the middle of Manhattan, serving crowds in the heart of the city.
But — we all know looks can be deceiving.
Luckily, I had the chance to sit down with the founders of NYFTA, the organisation that represents over 100 of New York’s top food trucks and vendors. They shared the real story of what it’s like to operate a food truck in such a competitive, fast-paced market.
And what surprised me most? How similar our stories are — from navigating councils and events to juggling growth, burnout, and building community.
Here are 5 top insights from our chat:
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Running a food truck is more complex than it seems
Behind the scenes, it’s logistics, planning, and consistency that keep things moving.. not just good food. Many NYC trucks park up as early as 2am to secure a top spot! -
Community is everything
Support from fellow vendors and strong relationships can make a huge difference in your success. -
Pre-paid events help reduce financial risk
Locking in revenue upfront gives food trucks more stability and less stress on event day. -
Speed and efficiency matter
The faster you can serve without sacrificing quality, the better your customer experience (and repeat business!). -
AI can’t replace the real thing
In a world of tech, there’s still no substitute for the taste, smell, and connection that comes with real food, made by real people.
The full podcast will be coming soon!
Learn more about NYFTA and follow their journey here
📚 What I’m Reading / Learning / Loving
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Reading: The Creative Act a Way of Being - exploring creative ways that can impact your business
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Learning: NYFTA’s approach to event ops, vendor logistics and association support
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Listening: Coffees and Content - fellow Kiwi entrepreneur sharing no-fluff socal meida and marketing insights
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Loving: Bagels, NYC style pizza and the flavour-packed creativity of NYC food trucks 😍
🎧 Need More Inspiration?
Tune into my podcast, Street Food Stories — where I chat with food truck legends about the real behind-the-scenes of running a mobile food business.
🎙️ Available on Spotify, Apple, or wherever you get your podcasts.
Got a food truck dream? Don’t keep it parked.
Let’s get it rolling!
Talk soon,
Maggie
@foodtruckfoundations
www.foodtruckfoundations.com
p.s. More NYC behind the scenes on Instgram - follow here @foodtruckfoundations
